Ad specialty is an abbreviation for Advertising Specialty. It is also abbreviated to ad-spec. The advertising specialty item or promotional item is an interesting hybrid product that combines a function and or decoration with some form of advertising.
There is a wide range of ad-specialty items or promotional products which can include:
Even a hot air balloon can be
an ad-specialty item.
Jewelry is a well-used category in the advertising specialty realm. Lapel pins, hat pins, stick pins and even pendants and bracelets can be used as advertising specialties. Because of the wide variety of motifs available from the costume jewelry manufacturing industry, there is a multitude of options available to the ad-specialty product developer.
A simple motif such as a golf ball can be used in conjunction with a stamped frame, some silk-screening to add identifying words, and a clear epoxy coating to create a very presentable ad specialty item. Whether it is made into a divot repair tool or a key ring can be an easy decision for the developer once the jewelry components are gathered. A sunflower motif might find its way onto a hat pin or eyeglass pin to be distributed by a seed grower or garden supply distributor. A laminated bookmark with a publisher’s corporate logo can easily take a charm of any style to add interest and value to the item, to be used at a convention or as a book promotion. A cat or dolphin charm would be appropriate to use, for example, when promoting a new book on cats or dolphins. The custom lanyard, which is often used for wearing identification cards, can also be considered an ad-specialty item.
Because they are economical and easy to manufacture, advertising specialties are a cost-efficient means of spreading the word. Look around and you will see these low-cost, silent messengers nearly everywhere.
Here are some examples of some
charms and motifs made by
If you wish to learn more about
ad specialty and promotional products
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