Today's Jewelry Market: Two Target Shoppers With Divergent Needs; 
Challenge for Marketers and Retailers is to Bridge the Gender Gap in the Jewelry Market, Reports Unity Marketing

STEVENS, Pa.--(BUSINESS WIRE)--Nov. 23, 2004--Today's jewelry and watch market is rapidly growing, projected to rise 6.5 percent in 2004 to reach $57.1 billion. More than half of U.S. adults bought jewelry last year either for themselves or to give as gifts. A new consumer insights study from Unity Marketing, Jewelry Report 2004: The Who, What, Where, How Much and Why of Jewelry Shopping, (www.unitymarketingonline.com) explores the challenges and opportunities of marketing jewelry and watches.

"The traditional way people studied the jewelry and watch market has been product-specific, so they segmented the market according to fine jewelry and watches made from precious materials or costume/fashion jewelry," says Pam Danziger, president of Unity Marketing and author of Let Them Eat Cake: Marketing Luxury to the Masses -- as well as the Classes.

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