Today's Jewelry Market: Two Target Shoppers With Divergent Needs; 
Challenge for Marketers and Retailers is to Bridge the Gender Gap in the Jewelry Market, Reports Unity Marketing

STEVENS, Pa.--(BUSINESS WIRE)--Nov. 23, 2004--Today's jewelry and watch market is rapidly growing, projected to rise 6.5 percent in 2004 to reach $57.1 billion. More than half of U.S. adults bought jewelry last year either for themselves or to give as gifts. A new consumer insights study from Unity Marketing, Jewelry Report 2004: The Who, What, Where, How Much and Why of Jewelry Shopping, ( explores the challenges and opportunities of marketing jewelry and watches.

"The traditional way people studied the jewelry and watch market has been product-specific, so they segmented the market according to fine jewelry and watches made from precious materials or costume/fashion jewelry," says Pam Danziger, president of Unity Marketing and author of Let Them Eat Cake: Marketing Luxury to the Masses -- as well as the Classes.

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