lace edge heart shaped brass stamping

Industry Statistics, Momís Value Increases Slightly, to Near $100

By Jeff Morris April ,2004

....or at least, thatís what the findings of the latest National Retail Federation (NRF) survey seem to suggest. According to the NRF 2004 Motherís Day Consumer Intentions and Actions Survey, conducted by BIGresearch for NRF, consumers plan to spend an average of $98.64 on Motherís Day this year, up slightly from an average of $97.37 last year. The survey also indicates that total spending for Motherís Day will reach $10.43 billion.

The biggest expenditures will be among those who  buy jewelry for mom,  averaging $62.40, while consumers planning to take mom out for lunch have earmarked an average of $40.54 for that purpose, and those who will purchase clothing bring up the rear at $31.89 -- half the average amount that will be spent on jewelry.

Of course, Motherís Day is not solely for oneís mother; "In addition to their own mother, many consumers are also buying gifts for their daughters, wives, and grandmothers," said Phil Rist, VP of Strategy for BIGresearch.

 "When youíre honoring several mothers on one holiday, a $100 price tag is not hard to achieve." The survey shows 66.6% of consumers plan to purchase a Motherís Day gift for their mother or stepmother; 7.1% plan to purchase for their grandmother; 6.4% will buy a gift for their daughter; and 5.6% will give a gift to a friend. In addition, 42.6% of men plan to purchase a Motherís Day gift for their wife.

Flowers, cards, and food remain the most popular Motherís Day gifts this year. More than half of consumers (59.6%) plan to purchase a Motherís Day card while a third of consumers plan to buy flowers (35.5%) and take mom to a restaurant (33.1%).

Specialty stores (florists, jewelers, greeting card stores) should see a sales boost, with 32.7% of consumers planning to purchase Motherís Day gifts from the specialty sector, and 14.6% plan to shop for their Motherís Day gift online.

Other fascinating Motherís Day facts:

-- Motherís Day is the third most-popular holiday for sending greeting cards, behind Christmas and Valentineís Day, according to the Greeting Card Association. According to the NRF survey, 59.6% of consumers will purchase at least one greeting card for Motherís Day.

-- Motherís Day ranks second only to Christmas in the purchase of flowers, according to the Society of American Florists. Of flowers purchased for Motherís Day, 45.0% are cut flowers, 32.0% will be outdoor bedding and gardening plants, and 22.0% will be flowering and green houseplants. Consumers will spend $868 million on flowers this Motherís Day, according to NRF.

Jewelry Industry News

Jewelry Industry News

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