Jewelry Designer Romika Launches of her Long Awaited
 "Elite Collection"

Passionate Designing Gives Silver Jewelry Complete Makeover!

March 05, 2007-"Gone are the days when it was true that the most beautiful and exquisitely handcrafted Jewelry only comes with a big price tag" says the talented Jewelry designer Romika Johar, who is on the mission of transforming the way Jewelry is sold around the world. Since successfully establishing her Silver Jewelry brand under the name Romika Jewels ( ) designer Romika has come up consistently with the finest designs of Jewelry with immaculate finishes at most affordable prices.

"Elite Collection" is a new and exciting line of Sterling Silver Jewelry introduced by designer Romika. Years of designing experience has gone in to give these high end pieces an amazing finish and colour. Each Jewelry item representing Romika's "Elite collection" has been skilfully handcrafted with use of Unique stones, giving that fantasy look desired by women. Top class Necklaces, Pendants & Earrings will be part of this grand collection. "My Jewelry is the face of every woman and it makes you look apart" proudly says the designer.

"It was a big adjustment for me to move from Australia to Canada" says Romika, who further ads "after the move starting your own Jewelry brand is never easy but my dream of pioneering a new concept of Jewelry has helped me in making my own Brand a possibility today ". The passion of Ms Johar to make every woman look beautiful through her Silver Jewelry has been the biggest driving force behind the launch of this new "Elite Collection". With complete infrastructural support available to Romika Johar, like designing, manufacturing, quality control and supply, she is able and pleased to provide affordability to her buyers. Designer Romika, whose Jewelry was worn on this years Grammy Awards Red Carpet, will be providing her Jewelry for the upcoming Toronto Reel World Film Festival 2007 where her Jewelry will be we worn by stars like Tonya Lee Williams, Angela Bassett etc.

Mr Larry Shaw, a gentleman shopper, who purchased a piece from "Elite Collection" as a surprise gift for his wife's 40th Birthday pointed "I had never imagined Silver Jewelry to look as stunning like this. All I had seen, being sold in different stores and websites, is similar style of Silver Jewelry without much glitter or sparkle that I could buy as a gift for a big occasion like my wife's birthday. This style is perfectly different and infact better than buying Diamonds as it costs a fraction and looks so good". Comments like these make designer Romika's eyes light up as she feels her hard work is making a real difference slowly but surely.

After becoming Jewelry sponsor for Texas based United Nations Beauty Pageant Ms Johar has volunteered to design and manufacture the Logo for the pageant, as a gift given to the contestants. "The reason that prompted me to get involved was simply because this Pageant truly mirrors my belief to celebrate the inner beauty of that everyday woman of distinction who wants to contribute to the society and not be affected by superficial social barriers" reflects designer Romika.


Romika's Jewelry has evolved tremendously over the years but one thing that has remained consistent is the use of real gemstones like Topaz, Peridot, Garnet, Aquamarine, Ruby, Emerald etc in her Silver Jewelry which makes it so colourful and vibrant. Keeping various styles and colours of clothing in mind Ms Johar designs her wearable Silver Jewelry and the use of various gemstones ensures remarkable variety on offer to shop.

Realizing a custom order or giving shape to a Jewelry design locked in customer's imagination, within the budget, gives designer Romika the biggest joy . Her invaluable advice, helping women to match the desired Jewelry pieces with their outfits and skin tone, makes a whole lot of difference in satisfaction level when her customers shop at Romika Jewels. 


Jewelry Industry News

Jewelry Industry News


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