Jewelry And Watch Scoring System Launches
How Good Is Your Jewelry?



LAGUNA BEACH, CA, May 15, 2012 (MARKETWIRE via COMTEX) -- The Jewelry And Watch Scoring System launched April 23, 2012 to provide transparency to the jewelry manufacturing industry. This system gives shoppers access to unbiased evaluations by leading jewelry and watch appraisers.

The Jewelry And Watch Scoring System (JAWSS, ) provides consumers and retailers alike with unbiased reviews and scores of jewelry manufacturers, specific jewelry lines and popular jewelry pieces.

The founder, Louis Valentine, explains, "JAWSS was created to bring transparency to the jewelry industry. Diamonds and Natural Color Gemstones have been graded for a long time but the rest of the jewelry industry was in the dark. Before JAWSS there was no way for a buyer to know if a jewelry piece or watch was worth the money or not. It's time to bring unbiased jewelry and watch ratings to the public so they can know the quality of the pieces they are looking at before they purchase."

According to the US Department of Commerce jewelry and watch sales are a $65 billion market yet consumers and retailers face complex buying decisions when choosing pieces. 

At the upcoming JCK show in Las Vegas there will be more than 2,500 companies from 22 countries displaying their jewelry and watches to retailers. "Buyers spend days looking at thousands of jewelry pieces. Determining quality is difficult particularly in women's fashion jewelry. JAWSS appraisers are busy establishing who is and who isn't providing a good product," says Louis Valentine. "When you spend $50,000 on a car you can read unbiased professional reviews. We think the same thing should be true when you buy a $50,000 watch or necklace -- or even a $200 graduation gift." membership is available to everyone for free. There is a nominal fee to access ratings. The network also offers consumers the opportunity to rate and review jewelry and watches for free. JAWSS then forwards consumer reviews directly to the manufacturers.

About the Company

Louis Valentine, the founder of, has more than 13 years of experience in the jewelry industry. He co-founded both in 1999 and in 2010. He is also the inventor of the Daily Diamond Report and patent-pending Diamatch Networks.


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