Studded with essays and quotes by
successful artists, this book is a piece of art in itself. The photography and
graphic organization are lovely. Examples of modern craft work are scattered
throughout the book. There are photographs of shops and pictures of display
cases. Side bars give interesting tidbits about doing the work of an "artrepreneur,"
and quotes by writers and poets on crafting and art highlight many of the pages.
But as lovely as it is, this book is
also a serious look at the business of crafting, organized to make the
information that the crafter needs readily, and easily, accessible. Whether you
chose to sell through galleries or trade shows, or to open your own shop, there
is something here that will help.
Worried if you have what it takes to run
a business? See "The Beginner's Checklist."
What about copyrights and patents? How
do you judge overhead?
Learn six steps to hiring a lawyer or
accountant for your business. Then, answer the nine questions that you need to
ask yourself about the professionals you hire.
How do you recognize your market? Who is
your target customer? What kind of inventory should you carry? What will you do
with your children while you work?
The author has developed worksheets to
cover almost every need. From deciding on publicity, to building a client
database or a website, she offers solid advice to the new marketer.
Ms. Rosen, a former advertising
salesperson, is the founder and director of The Rosen Group, supplying support
services to crafters. Through The Buyers Markets of American Craft, American Style
magazine, and NICHE, The Rosen Group helps crafters develop successful careers.
Here in the pages of "Crafting as a Business," the author has gathered
an extensive list of resources covering every kind of craft. Anyone seriously
thinking of going into the business of professional crafting should keep this
book front and center on his personal bookshelf.