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"News in a Nutshell", offering a synopsis of jewelry news.  
We noticed an article on product and display trends in Product News
a trade journal published by The Museum Store Association and hope you find it helpful.  


Merchandising Jewelry: Product Display Trends for Summer 2009  
from Museum Store Association’s “Product News” by April Miller  


A few notes from the article are here:

  • Bright colors are a summer 2009 jewelry trend. Keeping prices affordable will help make the sale. Pay attention to who your customer is so you can offer appropriate jewelry. 

  • For those who sell directly to the consumer via craft fairs or your own gallery or store, lighting may be your best sales tool.  Make use of jewelry’s reflective qualities. 

  • Some retailers prefer jewelry that comes on its own display.  Story cards can help sell jewelry.  It can make the price more interesting.


This article has not yet been archived on the Museum Store Association website, but other interesting articles can be found at their website.


If you would like to learn more about product display trends, continue your search here......




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