MAKER FINDS A LITTLE STAR POWER CAN GO A LONG WAY.
Ms. Swarovski Takes Company From Figurines of Frogs To Top of Rockefeller Tree
By Teri Agins
Wall Street Journal 12/22/04
New York- When NBC broadcast its annual
prime-time Christmas special from Rockefeller Center this year, one company got
the kind of product-placement positioning marketers dream about-at the top of
With millions of television viewers
watching, network host Al Roker announced that the
9 1/2-foot crystal star at the apex of the legendary Christmas tree had a new name: "the Swarovski Star." It was the first time in Rockefeller Centerís 70-year history that a corporate sponsor claimed that spot.
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